Use the FoodEssentials Scanner to customize food label views to focus on particular ingredients, food intolerances, or dietary needs and then compare products side-by-side to help choose the best products for your family's needs.
Food labeling is under increased scrutiny – including Michelle Obama’s push to improve labeling and the FDA’s recent Health and Diet Survey showing a 10% increase in consumers who read food labels. However, reading and comparing labels remains a confusing exercise for most consumers, not to mention allergy or food intolerance sufferers.
¨Food labels contain a lot of information and everyone has their own specific needs,¨ said Anton Xavier, CEO of FoodEssentials who co-founded the Chicago-based company in 2008. ¨We’re focused on delivering a personalized label experience for anyone with an allergy, food intolerance or specific need¨.
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